Case Studies

Nicki's career highlights include;

• Houston, Texas, USA - MIX 96.5 FM "Race Rock and Boom" (Mini Grand Prix, fireworks display and concert). Nicki.s duties included national media relations, event co- ordination, sponsorship, corporate and community consultation
  
  

• The Inaugural Variety Club Splash . Variety.s fundraising boating event. This included the development of the initial concept, establishing media and other sponsors for the event, the development of the logistics . including mapping the course, seeking competitors, planning and implementation of the final awards day and all media activity. The inaugural event was a great success, with around 30 participants enjoying three days and fun filled activity (including dinner at Garden Island Naval Base, a Big Boat Burn Off, and a .bare foot. cocktail party in Little Parakeet Bay). Around $10,000 was raised for WA.s disadvantaged and disabled children.
  
  

• 1996 Successfully launching .Pura Light Start. into the Western Australian market, and assisting Masters Dairy with their rebranding to National Dairies;
  
  

• 1996 - 1998 Assisted with organisation of all events held at Hyatt Regency Perth, including World Swimming Championships, 1997 World Triathalon, the 1997 International Masters of Wine Symposium, the entire Musical Evenings program and several Food and Wine festivals
  
  

• 1996 - Working as part of an advisory group to the Federal Minister for Immigration on an international award winning project to raise the awareness of the benefits of citizenship;
  
  

• 1996 . Developing (as part of a team) a crisis management/community education program which enabled CSR Readymix to continue with their development of a proposed quarry despite vehement opposition from the local community
  
  

• 1997 - Writing the submissions which won Hyatt Regency Perth the AHA Award for Excellence in the Fine Dining Division and the Western Australian Tourism Award for Deluxe Accommodation; and,
  
  

• 1998 Variety Club Bash, facilitated all publicity and media relations for Bash and all connected events which received an estimated $100,000 in media coverage.
  
  

• The Gateways Shopping Centre First Birthday Celebrations . This involved a month of shopping centre special events, culminating in shoppers having the chance to win a new car, donated by one of MJB&B.s clients, Prestige Honda. The .draw day. was a feast of entertainment including live performances by professional and community groups, face painting and animal attractions. Livewire had a very tight budget to work with (less than $5000 for a month.s worth of entertainment) however she successfully put together a schedule of both paid entertainment and community dance and performance groups, which increased traffic through the centre and attracted a much greater than expected crowd on the final day. The end result was a month of colourful and entertaining birthday celebrations on an extremely tight budget.
  
  

• 1998 . 2000 SiDS Red Nose Day . From 1998 - 2000, Nicki was responsible for the public awareness campaign and launch of Red Nose Day in Western Australia for the Sudden Infant Death Syndrome Association (now SiDSwestern Australia). Livewire and MJB&B were responsible for securing sponsors for the SiDS newsletter and event sponsors for the launch every year. Media sponsors were also secured for airtime, running the SiDS Red Nose Day commercials throughout the campaign period. Each year she secured coverage in newspapers around the state (as there is a local angle identified for each major region) and coverage from each commercial TV station, as well as the West Australian and Sunday Times.
  
  

• Subiaco Square Shopping Centre Opening . This project involved stakeholders including shopping centre management, sales staff, tenants, the public and media. The MJB&B Group coordinated a complete advertising campaign around an international theme for the opening of the centre, including shoppers having the chance to win a shopping holiday anywhere in the world. Nicki was responsible for organising the .grand opening. day which featured more than 50 different performers in 15 multicultural groups performing for the crowds, and several other attractions including clowns, face painting and animal farms. This was a challenge due to the large number of entertainers, as well as the logistics of setting up staging, sound and changing facilities in the street. It is estimated around 1000 people visited the event over the day, which achieved the objective of attracting potential customers to the shopping centre, and creating a fun filled family day.
  
  

• Development of IN magazine, a 24 page design and lifestyle magazine for the BGC Group, Australia.s largest residential home builder. Nicki developed the story list, liaised with advertisers, wrote the majority of the articles, and assisted with layout and design. The magazine is currently in it.s second year.